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I came across this blog that outlined what would go into a great fitness club brochure and I can’t help but to think it would be a great foundation for any type of business, for example I thought of how the suggestions could work for my design business.

Both these suggestions would work great for client sections of the company website as well

Suggestion 1) Member sign up with space for Client’s personal information, health information and payment details along with membership terms.

My Idea 1) Client Sign Up brochure that has the companies contact, history of the company, demographic research, payment details, studio terms Also a collection of important account details like Google adword log in info, and FTP information for easy access…

Suggestion 2) Make sure the members or potential members know about your fitness club mission, vision, and values. Add the history of the club, also include the club method of helping its members to achieve their goals, add testimonials, List the benefits of choosing this club, by joining the club is the first step to them achieving their goals. Add educational materials, healthy foods, basic workout routines.

My Idea 2) The studios Mission, Vision and Values

Studio’s history complete with a showcase of past work, along with the clients testimonials

Studios core process, to demonstrate how you will help your client achieve their goals

Why choose us benefits

Education tools like my youtube tutorial videos

Wow two awesome brochures content ideas in 15 minutes!

Bah-bam

This entry was posted on Monday, March 1st, 2010 at 9:20 am and is filed under Brochure Design, Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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