The importance of gathering inspiration for your design project

The importance of gathering inspiration for your design project


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March 28th, 2010



The importance of gathering inspiration for your design project

by Noel Wiggins





You hire a professional graphic design studio to help design marketing materials for your business because you lack the time resources or knowledge on how to get it done on your own. Typically business owners ask the designer to come up with something, to wow them. Yet when the designs are presented they aren’t anything like what the owner wants.


To save on “change of direction” fees, and frustrations from both ends, its a great idea to present some samples of designs you like to the designer so they have an idea of what your looking for. Look at what other businesses are doing in your industry. These examples could help give you ideas for the work you need done.


If you provide these examples as “inspirada” the designer will greatly appreciate the clarification. While any good designer will try and hit the same mark that the inspired piece hits with out copying it literally, these examples help establish the tone your looking for.


Doing this simple step can save a lot of time and money



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This entry was posted on Sunday, March 28th, 2010 at 11:22 am and is filed under Design Tips For Clients. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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About The Author



Noel Wiggins


Building and leading high performing marketing campaign that deliver results on time and within budget is both my area of expertise and my passion. For over 10 years I have developed integrated marketing strategies for online offline and all points in between. CEO’s and Marketing Managers both have recognized me for my ability to effectively shape my creative solutions to fit the needs of their demographics dramatically improving the effectiveness of their entire marketing efforts.



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