Target your Audience not key phrase

Target your Audience not key phrase


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a professional graphic design studio

November 16th, 2009


Target your Audience not key phrase

by Noel Wiggins




I have optimized my website for the phrase professional graphic design studio, which would be a logical search term for a design studio right?…. I thought so, but even though I get about 100 new uniques visitors a day for this phrase not one of those clicks become customers, this may be because the folks I am targeting may not be my customers, it could be a 15 year old looking to get into graphic design or other studios looking to see who’s out there.

My ideal client is an owner of a moving and storage company, being I seem to have a niche market in that industry, so I need to aim to optimize my site to that audience instead of the generic graphic designers


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This entry was posted on Monday, November 16th, 2009 at 10:48 am and is filed under Search Engine Optimization (SEO). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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About The Author


Noel Wiggins


Building and leading high performing marketing campaign that deliver results on time and within budget is both my area of expertise and my passion. For over 10 years I have developed integrated marketing strategies for online offline and all points in between. CEO’s and Marketing Managers both have recognized me for my ability to effectively shape my creative solutions to fit the needs of their demographics dramatically improving the effectiveness of their entire marketing efforts.



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