As the owner of a marketing company I am no stranger to the concept of a direct mail marketing campaign, the biggest challenge I have with it is the hard cost associated with it.

There are thousands of new businesses opening up every day, that I would love to promote my business to through cold calling or visiting in person, but the problem is that you physically can’t approach the thousands of people, so sending a direct mail piece, although conversion rate is low, at least its a way to get my companies’ name across the prospect’s desk. But therein lies the problem, to send a 4×6 direct mail piece to 1,000 people would cost $450, thats a little over $2 per prospect. “Pretty Expensive” if you have no funds to work with… But the rewards are there if it works, If the conversion rate was 1% the advertising cost would be covered 2 fold, without cutting into the companies profit.

So now all I have to do is try and scrounge up the funds to give it a shot and start measuring the conversion rate from the campaign to make sure we are at least covering the cost of the campaign. So what am I waiting for stop blogging and get designing the direct mail piece…

Tags: professional direct mail marketing solutions

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About The Author

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Noel Wiggins

Building and leading high performing marketing campaign that deliver results on time and within budget is both my area of expertise and my passion. For over 10 years I have developed integrated marketing strategies for online offline and all points in between. CEO’s and Marketing Managers both have recognized me for my ability to effectively shape my creative solutions to fit the needs of their demographics dramatically improving the effectiveness of their entire marketing efforts.

No Pun
Graphic Design
Services:

Online Offline &
all points in between
Logos
Website Design
Brochures
Business Cards

Direct Mail
Email Marketing
Motion Graphics
Posters
Powerpoint Presentations
Search Engine Optimization
T-Shirts
Promotional Knick-Knacks
Indoor & Outdoor Signage
Print Ads
Sell Sheets
Stationary
Vehicle Wraps