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Sorting out all of the website design techniques needed to effectively market your business can take you away from what you do best, you may need to enlist a website designer for expert help.

Noel Wiggins, the owner of No Pun Intended, a professional website design studio, recently announced their specialty has grown from just website design to online marketing in general. He believes that businesses can make a greater impact by hiring a firm that can handle it all instead of specialist in one technology.

You have a website designed to promoting your product. In this day and age you can’t rely on the website to do the work alone. With today’s technologies you have plethora of techniques that can drive traffic/sales to your business through your website. Business owners have to make decisions moment-to-moment regarding how to spend their time and money, but it is possible to maximize return on investment by doing research and enlisting expert help.

A website designer who also is a generalist, who understands all of the technologies that are currently used to market businesses online could end up being your “most valuable player.”

Drive traffic/sales to your website by developing a short-term strategy and a long-term strategy using these techniques;

• An effective website design
• Email marketing campaigns
• Google Adwords (Pay Per Click (PPC))
• Twitter
• Blogging for your business
• Organic Search Engine Optimization (SEO) Strategy
• Facebook Fan Pages
• Youtube
• Press Release Campaigns
• Retargeting via Fetchback Banner Ad Campaigns
• Site Analytics
• Competition analysis
• Printed brochures
• Digital brochures
• Powerpoint presentations (Uploaded to slide-hare, linked to your LinkedIn Account)
• Print ads
• Direct mail pieces
• Custom proposal packets

Quite a smorgasbord of techniques and channels, isn’t it? Sorting it all out is something your generalist can do. Generalists have advantages over specialists in the sense that the complications of managing several different resources, from a communication and billing standpoint, may take you even farther away from your passion for your product than you may already find yourself.

Wiggins says, “As a website designer with ‘generalist’ responsibilities for many of my clients, I have seen technology broaden so much in the past five years, and I have seen it become accessible to the most casual of users while becoming more complex to the professional analyst. For both users, it’s a great time for putting businesses and their customers together.”

This entry was posted on Wednesday, February 10th, 2010 at 10:00 am and is filed under In The News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Making an effective website design even more effective”

1. Jonathan Ehrler Says:

   February 10th, 2010 at 2:15 pm

   Great blog, this article is just great, especially for beginners. I have just got interested in blogging and hopefully i am able to do so

   Follow me on Twitter

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