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I got a kick out of an article I perused this morning. Its an article written by a copywriter, where she vented about a client briefing her on a new project by saying the copy needs to “pop”!

I am glad to see that this happens to other industries rather than graphic design, you have to love when a client/prospect tries and uses some type of descriptive visual to something that can’t b described that way. Or when they do they set themselves up for interpretation.

It’s like in design when a client tells me they want something to look clean and elegant. Lets think about this for a moment. He who sees maybe 5 websites a week who has limited design background compared to a graphic designer who went to four plus years in a prestigious art college in new york, painted for about 3 plus years, designed work for a variety of industries for over 10 years, and has seen about 30 design website per day. Sorry guess I was venting a but there as well, the point is that I interpret this direction very differently than the client does. And its my job to try and decipher what they mean. Thats the “professional” part of professional graphic designer.

I love this article and find it to be a great source of inspiration for writing content that, “pulls the reader in”, making them want to read more and engage in the marketing piece.

She recommends making the text scannable by using bullet points, implementing bold and italics, and break up topics into headers and subheads

For further reading check out the article here.

http://smallbiztrends.com/2010/01/how-to-make-your-homepage-copy-pop.html

This entry was posted on Friday, January 15th, 2010 at 8:59 am and is filed under Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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