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I just read a blog that I found interesting. It showcases the importance of “whitespace” in design.

If you have to ask yourself what is “white space” then your not alone. Most clients have no clue about the ideas that a professional designer is passionate about. As I was reading and agreeing with the article, I couldn’t help to think if I designed the way I was passionate about I wouldn’t get much work approved.

In Long Island NY there is a nickname to the level of design that many companies are proud to showcase. Its called the “Long Island Esthetic” and as a designer who prides himself of thinking I have a manhattan esthetic I thought it would be a “no brainer” to get new work around here, All I would have to do is redesign what they already had with my approach and they would overwhelmed with the improvements.

The sad reality is that hasn’t happened, instead I find myself trying to battle why a decision was made. And Try and educate them on what makes a piece successful. But at this point its a loss cause being they don’t want to be proved wrong and I basically then want to get final approval so we can bill the project out. They are used to a certain level of work that they not only have produced but their competitors as well, and can’t see doing anything different from this level of work. God bless the clients that do.

I love the idea of exploring philosophical discussions on how increasing white space can make a design “breathe” as if it where a living thing, along with which typeface works best for the project. But I believe there needs to be more education aimed to enlighten the people that hire the design work, they are truly the ones that make the final decision so if you can convince them maybe better designs will be pushed live into the real world. And less designers would have “drinking” problems. :-P

There is nothing worse than pouring your heart into a design that you believe is hitting the level you want to hit, to only be told in the review, that your effective “whitespace” looks “empty” and can we put something in there to fill the layout. And to “bold the text” to make it “pop” more.  It’s no wonder so much bad designs are out in the world, the next time you see some bad marketing don’t blame the designer they may have just did what was needed to get the project done.

These articles should be geared towards the people hiring designs opposed to the passionate designer, it really is like preaching to the choir. They are already sold.

Now here is the interesting article on effective “white space in design”

http://webdesignledger.com/tips/whitespace-the-underutilized-design-element

This entry was posted on Wednesday, January 13th, 2010 at 9:05 am and is filed under Design Process, Design Resources, Design Tips For Clients, Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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