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I love the challenge of trying to get inside my customers head, but how am I suppose to do that< if I knew what my customers where thinking when they would fill out the get estimate form or called the studio I wouldn’t ask them how may I help you.

I agree that we need to think from the perspective of the customers, but I wished there was a way or better tools to better research the trends of the customers, because without real research tools, its only my opinion of what the customers are looking for without any real proof that what I am marketing towards is correct or not…

This entry was posted on Wednesday, March 24th, 2010 at 9:48 am and is filed under Design Process, Design Resources, Design Tips For Clients, Marketing Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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When owning your own business, its exciting to be your own boss, being able to call your own shots. But one of the biggest challenges, is where do you get new business from. Well in this day and age its easier than let’s say a few years ago, with your website, blogs, facebook, twitter. But one of my favorites is creating a youtube tutorial video, with an eblast to your best client list promoting the new video.

This entry was posted on Wednesday, March 24th, 2010 at 9:36 am and is filed under Marketing Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Being online isn’t enough, if you have a pet project or a business you are looking to have marketed online, hopefully you understand that being online alone isn’t enough. The internet at its full stride, we are no longer in the dot com bubble that believed that by haveing a website alone customers will bust down the door.

In the dot com days folks believed that the internet was going to replace all forms of marketing, and I have to say that the recent buzz about social media is sounding very similar.

This entry was posted on Monday, January 11th, 2010 at 12:39 pm and is filed under Design Tips For Clients, Marketing Advertising, Starting A Business, Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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I have recently created a value added service to my clients, that can help alert them when a popular holiday or seasonal event is coming up that would be a good reason for a promotion. This alert is to save on the last minute panic and scrabble that comes from not being prepared.

I recently  had a client ask me why would I do this or care about this?

And I appreciate the questioning of the concept. I came up with this as a response.

This entry was posted on Thursday, December 17th, 2009 at 9:01 am and is filed under Marketing Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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I had a thought today that I realized would be a great entry for the blog.

Before I go on I think it would be fair to say I am not overly concerned with politics and issues related to them so I hope this doesn’t inpire a political debate, because I will surely loose. But here is the idea. I was watching my favorite “boring show” Sunday Morning and while we where updating our coffee I noticed a political ad for a Governor David Paterson election ad. I was moved by its sincerity and felt it was an effective ad, But what I didn’t understand was was this ad for re-election or was it a random public service type of ad.

This entry was posted on Sunday, December 6th, 2009 at 10:23 am and is filed under Marketing Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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