The art of budgeting and customer management

The art of budgeting and customer management


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March 27th, 2010



The art of budgeting and customer management


by Noel Wiggins





I appreciate the break down of the unspoken part of a design project in the this blog post from imjustcreative.com, so many process blogs talk about the creative aspect only, not realizing that being a freelancer or a studio owner is more than just design, its how to manage the client, and making sure you get paid for your efforts, I find this article very inspiring as our industry is plagued with crowd-sourcing and cheap logo solutions, its good to see your experience is that people are willing to spend some cash, to work one on one with a professional graphic designer, I haven’t reached the threshold of a minimum logo design being 700 as of yet it, mine is more like the 350 mark but there is hope that as the economy picks back up so will the budgets for design projects… I look forward to reading part 2


This entry was posted on Saturday, March 27th, 2010 at 9:53 am and is filed under Design Process, Design Resources, Design Tips For Clients. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

March 24th, 2010



Target Audience Research


by Noel Wiggins





I love the challenge of trying to get inside my customers head, but how am I suppose to do that< if I knew what my customers where thinking when they would fill out the get estimate form or called the studio I wouldn’t ask them how may I help you.


I agree that we need to think from the perspective of the customers, but I wished there was a way or better tools to better research the trends of the customers, because without real research tools, its only my opinion of what the customers are looking for without any real proof that what I am marketing towards is correct or not…


This entry was posted on Wednesday, March 24th, 2010 at 9:48 am and is filed under Design Process, Design Resources, Design Tips For Clients, Marketing Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

March 10th, 2010



2 types of Revisions Billable and Non Billable


by Noel Wiggins





One of the biggest issues any new project may have is the need for tweaks and revisions.


In the creative industry such as professional graphic design, there are ton of unknown variables and endless possibilities, but if the project is priced on a flat rate basis vs, a time and material basis, then these tweaks and revisions need to be monitored and controlled in a professional manner.



This entry was posted on Wednesday, March 10th, 2010 at 3:48 pm and is filed under Design Process, Design Tips For Clients. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

March 9th, 2010



Motion Graphics process and workflow


by Noel Wiggins





When doing a motion graphic project I get so excited and want to jump right into the animation of the project. But the more planning I do in the beginning the less time I spent being unproductive story boarding and organizing your files properly are two crucial elements that help a smooth workflow… Creativity should be in your project not on how you do the project…


http://www.neurosoftware.ro/programming-blog/facebook-web-design/web-resources/motion-graphics-and-2-d-animation-10-tips-for-a-clean-workflow/


This entry was posted on Tuesday, March 9th, 2010 at 9:05 am and is filed under Design Process, Motion Graphics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

March 9th, 2010



Where does bad design come from?


by Noel Wiggins





When designing there is a constant battle of creating and editing the design, the conflict can often times get out of control and I have to admit that many times I will judge how much the editor and creator will fight each other based on how much money the project is bringing to the studio.


For the most part I do aim to design “better” with each new design. I love the saying from the advertising industry that says that you are only as good as your last ad. But, I have seen another reason why I think bad work exists, and that is from the client in the final approval stage.


This entry was posted on Tuesday, March 9th, 2010 at 8:40 am and is filed under Design Process, Design Resources, Design Tips For Clients. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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About The Author



Noel Wiggins


Building and leading high performing marketing campaign that deliver results on time and within budget is both my area of expertise and my passion. For over 10 years I have developed integrated marketing strategies for online offline and all points in between. CEO’s and Marketing Managers both have recognized me for my ability to effectively shape my creative solutions to fit the needs of their demographics dramatically improving the effectiveness of their entire marketing efforts.



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