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I came across this blog that outlined what would go into a great fitness club brochure and I can’t help but to think it would be a great foundation for any type of business, for example I thought of how the suggestions could work for my design business.

Both these suggestions would work great for client sections of the company website as well

Suggestion 1) Member sign up with space for Client’s personal information, health information and payment details along with membership terms.

This entry was posted on Monday, March 1st, 2010 at 9:20 am and is filed under Brochure Design, Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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I have been working on my next vlog/youtube video tutorial. On how to effectively market your business through email marketing.

And I would love to start the piece off with a fact that would lay the foundation for the tutorial.

But where does one get reliable quote. I can’t do a typical google search because I am not sure the credibility to the quote.

I found this site while watching the “boring” show on sunday morning. “Sunday Morning Show” on CBS

This entry was posted on Sunday, February 28th, 2010 at 10:02 am and is filed under Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Your promotional materials should be able to create an emotional connection between you and the reader. Imagine yourself talking to your best customer. From there, you can find the right words to use in your copy. This way, you’ll be able to sound professional yet friendly. Avoid using technical words in your paragraphs so you won’t end up confusing your readers or better yet use industry-specific terms your audience would understand.

This entry was posted on Friday, February 26th, 2010 at 9:44 am and is filed under Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Here is some great tips on how to create a persona for your next project.

Where you can try and define who is coming to your site, and help get in the heads of these personas, and try and deliver content that matters to them…

http://blog.publishedandprofitable.com/2010/02/7-essentials-of-online-marketing-success-for-authors-part-6-personas/

This entry was posted on Thursday, February 11th, 2010 at 8:35 am and is filed under Copywriting, Design Process, Design Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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I got a kick out of an article I perused this morning. Its an article written by a copywriter, where she vented about a client briefing her on a new project by saying the copy needs to “pop”!

I am glad to see that this happens to other industries rather than graphic design, you have to love when a client/prospect tries and uses some type of descriptive visual to something that can’t b described that way. Or when they do they set themselves up for interpretation.

This entry was posted on Friday, January 15th, 2010 at 8:59 am and is filed under Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

No Pun
Graphic Design
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