Can Graphic Design influence a buyer to do something?

Can Graphic Design influence a buyer to do something?


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March 9th, 2010



Can Graphic Design influence a buyer to do something?

by Noel Wiggins





I often get fascinated when I hear how “design” can effluence a buyer to do something. As a designer I want to say that it can but I have to say the more and more I think about it I am not convinced that silhouetting images combining them with some graphical elements or textures matched with fonts a color could really be that powerful.

One thing that I can agree with is the power of color when it is used in a bold fashion. But when done subtlety I think colors can picked at minimum.

But I am not too convinced that there is a clear definition, to color, I think it is still interpreted by the user. Red could be sexy but it could also be danger, and blue can be corporate but it can also be depressing.

I think I will stick to Van Gogh’s color theory which was to pick colors at random “who really cares”

 

 

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This entry was posted on Tuesday, March 9th, 2010 at 8:32 am and is filed under Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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About The Author



Noel Wiggins


Building and leading high performing marketing campaign that deliver results on time and within budget is both my area of expertise and my passion. For over 10 years I have developed integrated marketing strategies for online offline and all points in between. CEO’s and Marketing Managers both have recognized me for my ability to effectively shape my creative solutions to fit the needs of their demographics dramatically improving the effectiveness of their entire marketing efforts.



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