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A quality brochure could help effluence the customer to go with you over your competitors. A brochure can’t be effective if it is boring. Graphic designs can be very important in making sure that you have an appealing and also a professional looking brochure. The best way to provide information is to use graphic designs along with text, which will remain in the memory of the customers much longer. This is why the job must be done by experts.

The primary goal to your companies brochure is to educate your customers about your company and what makes you stand out form your competitors.

If you are struggling to come up with some brochure design ideas consider the size and shape of the brochure. One of the most important design decisions you can make is what size to make your brochure. If you want to stand out form the crowd then choose a size that isn’t expected.

Next is the paper, a lot can be said by the type of paper you use. Most paper distributors will do “mock ups” of your books at the sizes you want so you can weigh the options and see how the brochure will “feel” even before you start the design.

Next is the coloring and images, to really grab the readers attention, use bold colors and full belled images.

To keep the brochure organize make sure you follow a grid, that is consistent through out every page.

If you find yourself in a creative rutt and need brochure design inspiration then check out the design archives from aiga.org. They have assembled a tremendous collection based on mediums and industries, if you can get the creative juices flowing from this website then you may be in the wrong field…

No Pun Intended is a professional graphic design studio that can help you design anything form online to offline and all points in between out brochure design prices are competitive and our professional graphic designers will work with you until you are satisfied, click here if you would like to see some brochure design samples.

A booklet has to use eye-catching design. It has to be brief in terms of the content and last but not the least, it must be successful in enticing people to make that call of action.

Here are three key design rules to follow when making a booklet. Use them and you will see your results flow.

1. The cover:

The cover is your sales representative. Pamphlets are quite inactive tools and you are not often able to ‘walk’ individuals through your booklet. So you need to energise people to read further. The cover is the starting point so must be tantalising and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.

A great design company will show you at least three to four cover designs for your brochure. Dissect these designs to examine which energizes you the most. Ask your friends their impression. Does the cover answer the question WIFM? If it doesn’t excite and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay bounties later.

2. The Content:

Once they are past the front then the message has to become the sales representative. So once again, the pressure is on to be great. Do not opt for cheap ineffectual content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then employ one yourself.

Determine that all the fundamental questions that a prospective client will have about your product are answered in a way that gets them to call you for more information. Do not go into ‘overkill mode’ and flood them with too much data at this point in time. Remember the brochure’s job is to energize and get people to call you.

3. The call for action:

If your future customer has read the booklet then you have done a great job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or’00 number clearly presented (in big letters) can make a essential difference. Having an email address is a clear bonus. Make sure these two are clearly placed in large clear type.

Even give your customers a special coupon on the pamphlet or reference code can help. But above all, make sure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. People only buy something that is of value to THEM.

4. The part that got missed:

I did this on purpose and only said there were three points. Well the final point is the one that can get omitted. It is the ‘dummy’ one. Have you checked that you have these on your brochure:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

This entry was posted on Wednesday, February 24th, 2010 at 9:16 am and is filed under Brochure Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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