Start with a font…
I chose ITC Franklin Gothic Demi. Mainly because the first design studio I worked at the creative director said it was a cool font and she knew best!
Next it’s time to troll the internet for inspiration. typography searches on Pinterest is a place I often like to troll…
The lower case g seemed to really jump out at me. Type set letter g’s aren’t how you write the letter, but the hand written scripts didn’t inspire me,
I then abandoned technology and grabbed some posits then later some scratch paper and used my iPhone as a light box, of course with its protective case, I ain’t that irresponsible…
I spent some type exploring ways to illustrate the letter until it had “something special” and legible…
I have often struggled with getting thicknesses down, when developing custom fonts, luckily my instinct was leaning towards a pretty uniformed sans serif type.
When sketching my drawings I focused on the central line, ones I was satisfied enough I started to invite technology back into my life, by photographing the sketch and importing into illustrator.
I built up guides, to lay down a solid foundation, trying my best to keep proportions uniformed and logical…
Then it was a bit of a balancing act of uniformity and instinct. To establish the thickness, I used illustrators offset path and viola a sexy ass designer font…
Of course custom fonts don’t have spell check, I was so concerned with form and function I omitted the N, good thing I wasn’t tagging a wall, at least here digitally I can easily correct the mistake. and move on…
It is embarrassing how much grammar mistakes plague me and my art… Be patient folks, don’t judge just help…
Next is time to add some coloring, nothing a corporate palette couldn’t hurt… Now that it is slick and legible it is now time to take it to some next level art.
If you need a custom lettering that pushes your concept to the next level hit me up.
