4 “Eff” In Graphic Design

4 “Eff” In Graphic Design


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December 23rd, 2009



4 “Eff” In Graphic Design

by Noel Wiggins





I wish I could take credit for this genius bit of advice/tips.


The article was written by thephuse.com


The four Eff’s are


Efficiency, Effectiveness, Effort, and Effect


Some of the takeaways from the article;

“Efficiency” is the element that stops trying to improve on the design.

Through webstats, feedback from clients, and internal debates, you should learn what needs to be tweaked to be efficient.

I love the idea of efficiency ending the creative process. A completed design is really only the beginning, the design should go through rigorous analysis to make sure it performs the way you need.


Check out the original article and please way in on your thoughts




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This entry was posted on Wednesday, December 23rd, 2009 at 8:55 am and is filed under Design Process, Design Tips For Clients. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “4 “Eff” In Graphic Design”

  1. James Costa Says:

    December 23rd, 2009 at 11:26 am

    Thanks for liking the article and for the link! :-)

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About The Author



Noel Wiggins


Building and leading high performing marketing campaign that deliver results on time and within budget is both my area of expertise and my passion. For over 10 years I have developed integrated marketing strategies for online offline and all points in between. CEO’s and Marketing Managers both have recognized me for my ability to effectively shape my creative solutions to fit the needs of their demographics dramatically improving the effectiveness of their entire marketing efforts.



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