[vc_row][vc_column width=”1/3″][vc_single_image image=”153″ img_size=”full” onclick=”link_image”][/vc_column][vc_column width=”2/3″][vc_column_text]Start with a font…
I chose ITC Franklin Gothic Demi. Mainly because the first design studio I worked at the creative director said it was a cool font and she knew best![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]Next it’s time to troll the internet for inspiration. typography searches on Pinterest is a place I often like to troll…
The lower case g seemed to really jump out at me. Type set letter g’s aren’t how you write the letter, but the hand written scripts didn’t inspire me,[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”155″ img_size=”full” onclick=”link_image”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”159″ img_size=”full” onclick=”link_image”][/vc_column][vc_column width=”2/3″][vc_column_text]I then abandoned technology and grab a postit pad then later some scratch paper using my iPhone as a light box, of course with its protective case, I ain’t that irresponsible…[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]I spent some type exploring ways to illustrate the letter until it had “something special” and legible…

I have often struggled with getting thicknesses down, when developing custom fonts, luckily my instinct was leaning towards a pretty uniformed sans serif type.

When sketching my drawings I focused on the central line, ones I was satisfied enough I started to invite technology back into my life, by photographing the sketch and importing into illustrator.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”158″ img_size=”full” onclick=”link_image”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”163″ img_size=”full” onclick=”link_image”][/vc_column][vc_column width=”2/3″][vc_column_text]I built up guides, to lay down a solid foundation, trying my best to keep proportions uniformed and logical…

Then it was a bit of a balancing act of uniformity and instinct. To establish the thickness, I used illustrators offset path and viola a sexy ass designer font…[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]Of course custom fonts don’t have spell check, I was so concerned with form and function I omitted the N, good thing I wasn’t tagging a wall, at least here digitally I can easily correct the mistake. and move on…

It is embarrassing how much grammar mistakes plague me and my art… Be patient folks, don’t judge just help…[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”165″ img_size=”full” onclick=”link_image”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”167″ img_size=”full” onclick=”link_image”][/vc_column][vc_column width=”2/3″][vc_column_text]Next is time to add some coloring, nothing a corporate palette couldn’t hurt… Now that it is slick and legible it is now time to take it to some next level art.

If you need a custom lettering that pushes your concept to the next level hit me up.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”104″ img_size=”full” onclick=”link_image”][/vc_column][/vc_row]

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